Kids learn at an early age the horror of the word “no.” It’s a weaponized parental tool. “No, don’t touch that, you’ll get hurt!” “No, this is how you do it!” “No, you can’t have that!” and the ever popular, “no, put it back!” No wonder we grow up considering “no” to be pejorative even though it may have saved us from great pain and helped guide us to making good and better life decisions.
As a business owner “no” can be a positive tool. It can overcome procrastination and help with decision-making. It can terminate discussions that may go on far too long. In some cases, it adds credibility when providing feedback, “no” I don’t think we’re on target and here’s why.”
Here are a couple of examples of how saying “no” can be a good thing.
Procrastination…
I was recently considering the purchase of a service. After initiating a conversation with the service provider, I received five calls from a representative over a two-week period. Each time she called and provided me with information about the service, I ended up saying something like, “I want to do more research,” “let me think about it,” or, “I want to talk it over with my advisor.” In her mind those were all maybes and obviously they were… I was procrastinating.
Before the last call I decided that I was not being fair to the representative or myself. I knew I was not ready to buy, at least not now, so I decided to practice what I’m preaching and say “no.” She called again, extolling the benefits of the service once more. I did exactly what I had rehearsed, “I’m not ready to buy the service. I’m going to say no for now.” I was silent and so was she (silence is effective; It puts an unmistakable period on the last dialog). For about 5 seconds we both said nothing then she broke the silence with, “I understand, thank you.” It seemed she was almost as relieved to hear “no” as I was relieved to say it. We said pleasant good-byes and hung up respecting each other as business professionals.
Here’s the thing… it felt great! a weight was lifted from my shoulders, one less thing to puzzle over. Why hadn’t I said “no,” sooner?
Changing your mind…
When you say “yes,” it’s the beginning of a commitment. accepting the job, doing the task, finishing the project, or spending money. The other party expects you follow through. Reversing that decision is going to be tough. You will be breaking a commitment and letting someone down. Think about it… going from a “yes” to a “no” is not going to be easy or pleasant.
On the other hand, starting with “no” implies no commitment. If you change your mind later and decide “yes,” it’s likely going to be viewed as a positive. Disappointment and regret become happiness and joy. When in doubt, it may be better to say “no” first.
Not deciding, keeps the thing alive and on your mind. It’s one more item that eventually will have to be dealt with. Saying “no” sooner can be a pressure relief valve. Even if it’s a temporary “no,” a decision has been made, the issue is off the table. Later you can change your mind, likely with positive results.
Instead of viewing “no” as a negative, think of it as a productivity tool in the business owners tool chest. Using “no” can improve decision-making and relationships, it can be a stress-reliever and provide peace of mind. Next time the opportunity presents itself, consider the benefits of saying yes to “no.”